The Legacy Line advances to Walmart Open Call final round in Bentonville

The Atlanta-based company was selected to move forward after Walmart's Open Call pitch event at RICE in Atlanta, giving it a chance to present at headquarters in Bentonville. The nod comes as The Legacy Line expands its technology-driven cultural products and adds new partnerships tied to museums, education and civic storytelling.

Why it matters: - The invitation gives The Legacy Line a direct path to Walmart's global headquarters in Bentonville, Arkansas. - A Bentonville presentation can open the door to retail partnership opportunities with one of the world's largest merchants. - The selection adds momentum for an Atlanta company building products that turn history and culture into consumer experiences.

What happened: - The Legacy Line was selected to advance to Bentonville after competing in Walmart's Open Call pitch event at the Russell Innovation Center for Entrepreneurs in Atlanta. - The company will present directly at Walmart's global headquarters as part of the retailer's process for identifying and partnering with emerging businesses. - The Legacy Line is an Atlanta-based technology and cultural innovation company.

The details: - The Legacy Line creates lifestyle products, home décor and immersive experiences. - The company uses technology to bring historical and cultural stories into everyday spaces and homes. - The company recently launched the MIA App with the National Center for Civil and Human Rights. - The MIA App is a multilingual digital platform that expands access to exhibit content in more than 30 languages. - The app is aimed at visitors from around the world during the 2026 World Cup. - The Legacy Line serves as the innovation partner for Time2Give's iStudio: Legacy Edition. - The program gives Atlanta Public Schools students hands-on exposure to technology, entrepreneurship, leadership and product development. - The Technology Association of Georgia recently named The Legacy Line one of the Top 10 Most Innovative Companies in Georgia. - The Ernest C. Withers Collection is the company's inaugural collection. - The Legacy Line says the collection lays the foundation for future offerings across sports, music, entertainment, civil rights and culture. - More information is available at the company's announcement.

Between the lines: - The Bentonville invite suggests Walmart is still looking for smaller brands with a clear story and consumer fit. - The Legacy Line is pairing cultural preservation with commercial products, a mix that can appeal to institutions, educators and retailers. - The company's mix of museum content, youth education and product development points to a broader strategy than a single retail pitch.

What's next: - The Legacy Line will head to Bentonville to present its business directly to Walmart. - The company is likely to use the exposure to expand partnerships around cultural storytelling, education and consumer products. - Any retail outcome from the Open Call process would come after the Bentonville presentation.