Conscious Discipline names Rachel Jordan vice president of marketing

Conscious Discipline appointed Rachel Jordan as vice president of marketing as the education-focused company looks to expand brand growth and audience engagement. The move comes as Conscious Discipline deepens ties with teachers, schools, early education centers, districts and global partners.

Why it matters: - Rachel Jordan will help shape how Conscious Discipline reaches educators and school leaders as the company pushes deeper into its core education market. - The hire supports Conscious Discipline’s effort to expand brand growth and audience engagement across teachers, schools, early education centers, districts and global partners. - The appointment comes as Conscious Discipline marks 30 years in operation and continues scaling its school culture and self-regulation model.

What happened: - Conscious Discipline appointed Rachel Jordan as vice president of marketing. - Jordan brings experience building and scaling marketing teams for mission-driven education and technology companies. - The company announced the hire on July 22, 2026.

The details: - Jordan most recently worked at BetterLesson. - Her background also includes roles at TeachFX, BoardOnTrack and Bright Horizons. - Jordan also worked for a globally focused human rights organization. - Conscious Discipline describes its model as a brain-based self-regulation and school culture approach used by educators, schools and early childhood programs worldwide. - The company says its practices combine neuroscience, behavior research and relationship-centered methods. - Conscious Discipline offers educator professional development, classroom management strategies and implementation tools. - The company says those tools are designed to create safe, connected and resilient learning environments for children and adults.

Between the lines: - The hire signals a stronger push to translate a long-running education model into broader market growth. - Jordan’s background suggests Conscious Discipline wants a marketing leader who can speak to both mission-driven education buyers and wider partner networks. - CEO Terry Nealon framed the hire as both a capability match and a values fit for the company’s expansion plans.

What's next: - Conscious Discipline is expected to use Jordan’s leadership to widen its reach in the teaching community and related education sectors. - The company’s next phase appears centered on increasing awareness and adoption as it builds on three decades of brand history.

The bottom line: - Conscious Discipline is betting that seasoned marketing leadership will help convert its long-standing education philosophy into broader engagement and growth.